Mastering the Art of Facebook is definitely one of the hardest hurdles to tackle as a small business owner. And it is something that seems so frustrating that most give up in hopes that something will come along that will sell their would be visitors into buying from them. There seem to be a vast collection of books claiming the secrets of social media marketing and particularly Facebook, but with so much knowledge and so many books, who can be right?
What we who hope to do in this post is to provide you with some tips on how to get the most out of your social media campaigns, particularly on Facebook. Once you understand these basic concepts, you can begin to apply them towards learning to market on other platforms too like Twitter, Pinterest, Instagram and more.
Why Market on Facebook?
With the growing complexity of online marketing, finding the time to learn or have the patience for online marketing can be greatly stressful. This brings us to a point where we have to define what is our core motive for using social media for online marketing. It seems so easy to just tell people about what you do, right?
Well that is only partially right.
You can and should always tell people about your business and what you do. Self marketing is perhaps one of the greatest ways to generate leads, especially among friends and families. Tapping into their networks is great to start. But as you grow your business, those organic home grown leads begin to thin out. This leaves you wondering where do you go next?
This is where you answer the question we have at hand for why do we need social media marketing. Why do we need to worry about communicating with people outside of our network. And the reason is simple. To Grow. And growth is extremely important to getting a business to a point of self sustainability where leads generate themselves.
The Key Elements to an Engaging Post
Say you are scrolling through your facebook and you are seeing posts from friends and family, maybe some posts from pages and businesses you like. You typically just keep scrolling past the posts that are pretty bland, right? No pictures or cool articles to check out. This is what a lot of businesses struggle with. They might be posting a lot, but most of their content goes unnoticed except by a few loyal followers who may like or even share the post.
Creating posts that don't have any call to action or some feature to grab the attention of the potential customer is unlikely to get much engagement. You can see the same happens through advertising posts as well. Now this doesn't mean putting some random picture will boost your business. Sometimes it can, but not likely. What needs to happen is you need images and content like blog posts or links to news articles or stories that will communicate to your current and potential customers.
Posts like the ones below are great examples of how images can affect your advertising and organic campaigns. One for a contest and one for a deal on an item for sale on an external shop.
Other good elements to consider in your post is the quality of the link or article you are directing your audience to as well as your grammar. Bad grammar and spelling can turn customers off just as much as not using relevant images on your posts. If you have troubles with grammar or spelling on your posts, try having a friend or family member proof read it before you post.
And Finally - Engage with Your Audience
This section is short because it is pretty self explanatory. Engage with your audience as much as you can. ask questions, take polls, have contests, and most importantly respond to comments both good and bad. Showing your audience that you are ready to engage with them no matter if they are happy about your product or trying to get some quick customer service to resolve an issue.
The more you engage with your customers the more likely they are to not only return as a customer, but be a promoter for your brand. Companies like Apple take this very seriously, working to solve customer issues as fast as possible because their greatest asset is their customer experience. Doing what you can to create promoters out of your every day users.
I just want to close out of this post to remind you to have fun with your Facebook marketing. It will take some time with posting different content to understand what your customers want to see and will engage with. Sometimes they don't quite know what they want, and that is okay. Be open to their feedback and make sure to keep posting.
As for paid advertising with Facebook, keep it small to start. Figure out what works best for your industry in terms of how you target new and potential users.
If you are interested in our Social Media Design Services, check out our services page.
We are also developing a Marketing Platform through our AI Lab: Oakai Labs. You can check it out HERE.
The Oak Tech Blog is authored by Seth Kerr. An avid and Expert Weebly Designer and Social Media Designer. Seth seeks to offer tips and advice for helping you grow your business and social media presence.