Over the last few months, we have been taking a look at what goals Oak technology solutions or Oakai Labs is wanting to achieve over the next year to 18 months. A few things that have changed in our view of our core audience as well as a refocusing of our current audience and future plans for growth and expansion. From this we want to put forward a little transparency in our operations to grant a greater scope of why we are pivoting in our approach to our core business.
First of all, we have made some changes into how we evaluate costs to clients and the services offered. We have made some changes to our fee schedules that we believe are important to our goals and mission as a technology solutions company. Our goal is to help as many companies as possible get found online, or even bettering their online presence in their local searches.
We have moved to charging a small flat monthly fee because we believe that our core customer base has to be built on affordability. Currently we service two main customers on a monthly basis as well as having two additional clients we will be conducting work for over the next few months. With pricing our web design services, we felt it necessary to make our services as accessible as possible for those starting new businesses, especially from a bootstrapping standpoint. It is understood that many businesses now days are being started with less than $500. That means a lot of expenses like web development are taken into their own hands. A lot of the time they end up with a website that can be a little bit distasteful to their prospective clients which can be discouraging if you are looking to use as little capital as possible to maintain your business.
This is where our primary service focus comes into place. By lowering our fees from roughly $700 for design and deployment with $25 to $50 monthly maintenance fees, we have completely removed our deployment fee and only charging a flat rate of $12 per month. We understand the value of our services is certainly worth more than $12 per month, or ever $700 and the monthly maintenance fees, but our primary objective is to appeal to bootstrapped businesses seeking affordable professional services that can help accelerate their business.
The same concept has also been applied to our social media marketing services as well. While we do not conduct campaigns for our clients, we offer our services to help create media like pictures and occasionally video content to accompany advertisements on Facebook, Instagram, Twitter and Adwords. Before we charged around $200 for 10 images or 1 featured video. Now we are limiting the service to images only, but for a smaller fee of $10, putting the per image cost at $1 per image. This helping reduce the overall cost for entry into marketing for small businesses.
Many companies offer SEO services along side this, but that is not our goal as a technology company. While we do work to improve SEO using best practices, it is not our primary objective in our services. Our goal is to provide a low cost entry point for our clients to have a professional website or social media image set which will allow them to reach more potential customers, faster.
With all of this in mind, we do actually seek to provide more services in the future to existing clients which include access to the marketing platform which we are expecting to have launched in private beta by the close of 2017. You can find our more about our marketing platform here: (Marketing Platform by Oakai Labs).
Finally, you can explore all of our new service prices on our Services Page as well as find out more about our mission and goals on our About Page. You can also explore other posts we have put up like this Facebook Marketing Post and Why You Should Skip the Accelerators.
The Oak Tech Blog is authored by Seth Kerr. An avid and Expert Weebly Designer and Social Media Designer. Seth seeks to offer tips and advice for helping you grow your business and social media presence.